The purpose of Penrith’s Visitor Economy Strategy (VES) is to nurture a thriving visitor economy, capitalising on our natural strengths and leveraging major infrastructure projects taking place in Penrith and our region. This VES is written as a guide to focus all stakeholders on the opportunities in Penrith and as a framework to deliver on this plan.

Success will be measured by the following key industry indicators (from 2021/2022 baseline):

• Increase in visitation.
• Increase in overnight stays.
• Increase in visitor spending.
• An increase in the Visitor Economy contribution to Penrith’s Gross Regional Product (GRP)
• Increase in attractions and bookable accommodation stock.
• Increase in tourism, hospitality and events, sports and recreation jobs.